By Sean Berg, Shift4 Payments
Consumers not only want their voices to be heard, but they also want the businesses they patronize to engage with them in meaningful ways. This has become the new expectation of a successful business. This new expectation has created a great demand for customer engagement tools, which provides an opportunity for resellers to showcase their knowledge and capabilities. Resellers can educate business owners and deliver a mutually beneficial opportunity for both parties.
Prior to the era of the integrated space — the evolution of technology that resellers are providing to businesses — most resellers were advocates of payments and point-of-sale technologies. But in this new era, many individuals from an array of different industries — cloud-based services, web design, online reporting, software designers, etc. — are now creating stiff competition in the reseller industry by finding new ways to provide retailers and restaurants with a full ecosystem of services. It is important that resellers, regardless of their previous expertise, become experts of customer engagement technology to compete. Customer engagement has quickly become one of the most in-demand, but underserved, aspects of the integrated space, which created this incredible opportunity for resellers.