Businesses still struggle to curb employee bad habits that put data at risk. That's why it's no surprise human error is still the primary reason for data loss. However, their struggle could be your opportunity. When pitching your MSP services, it's important to highlight and educate businesses on the real threats of not having a full business continuity and disaster recovery strategy in place. Data now lives in more places than ever and with the rise in remote working, employee bad habits will have a major impact on clients' data protection and IT security.