By Cam Roberson, Director of the Reseller Channel for Beachhead Solutions
When MSPs seek out new tools and capabilities to add to their portfolio of managed services, they shouldn’t overlook the opportunity to benefit from the advice of their current vendors. Many, from my experience, still don’t. This is a marketplace small enough that many of us know one another very, very well. Successful vendors inevitably learn the lay of the land and get to know their neighbors, with most participating at the same annual MSP events around the country (which, even before a expo hall cocktail, have collegial atmospheres). Because of this, they usually possess a particularly deep knowledge of who operates out of the same wheelhouse as their own, but also – importantly – those vendors that offer adjacent and complementary solutions that will save MSPs (and their clients) headache down the road.