#DoItNow: Futureproof Your MSP With Innovation

The COVID-19 disruption has influenced businesses around the globe to accommodate social distancing. And, with thousands of employees working from home, new patterns of customer expectations and employee behavior have emerged during the crisis. The current economy is a residue of a tremendous economic shock and burden. MSPs can only overcome such challenges by introducing innovation in everything, right from risk-mitigating technologies, business practices, to strategies that improve customer satisfaction and retain them.

As the founder of a business that successfully navigated the last great recession, I am confident that only MSPs with a strong innovation instinct will win the day as we work through the current economy. No matter how unfortunate it is, the COVID crisis is an opportunity for all MSPs to find new markets and introduce new products. This is the time to revisit your customer management, product catalogs, and compliance status to create a bigger impact and value for your clients out there.

Transition from MSP to MSSP

We all are aware of how cybercriminals are taking advantage of the pandemic to step up attacks. So, think of offering security services and tools that can help your clients shore up their defenses outside the firewall. While your first reason to provide security offerings can be keeping your clients safe, making the switch from MSP to MSSP will translate into increased revenue as you up-sell and cross-sell your existing security services.