Guest Column | April 1, 2014

Copier Plus VoIP Can Equal Business Growth

By Paul R. Daigle, IntelaCloud

Many businesses in the channel are considering strategic partnerships, and the addition of VoIP capabilities to a copier business can result in a win-win.   

From the perspective of a copier business, partnering can alleviate the burden of growing demands from its customers. The copier industry is tightly aligned with today’s business networks — along with a copier is the expectation that it will also be used as a workgroup printer, fax, and scanner, making the copier an integral part of business operations. The cost of building and supporting an IT department to meet these expectations is often a financial and workflow burden on the business.

The industry has been forced to look at other IT revenue streams to reduce and, hopefully, make the copier IT business an additional profit center. Adding IT managed services is a major first step in the right direction. IT managed services simulate copier managed print services. The revenues are profitable and sustainable; however, it’s a different business model that often requires totally different management and technical staff. 

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