Cloud Delivery: Webinar Discusses Profitability Of Adding Cloud-Based IVR Survey Functionality

By Jeremiah Shea, contributing writer

The promise of what the cloud offers solution providers isn’t a singular path with a clear beginning and end. The idea of taking on-premise to off is only the beginning of where the value is and how larger profits can soon be seen.

That varied path is due to what the cloud means as the costly, and now almost commoditized hardware, gets taken out of the equation. When you’re talking traditional IT, like server power and storage space, the path is clear, but how does it pertain to more specialized technologies like digital signage or unified communications?

Within unified communications, manufacturers are leveraging the cloud to help solution providers develop and deploy more profitable solutions and ultimately shoulder more of the workload. Voice4Net, a provider of customer engagement surveys, recently held a webinar in conjunction with telecom distributor, EarthBend. The webinar, Intro to Survey Cloud, positioned the IVR with a cloud spin. The message was targeting resellers and explained the benefits of adding a cloud-based IVR survey to a solution provider’s contact center solution portfolio.

“Interactive voice-based surveys have long been a popular offering among businesses, delivering an effective means to engage users and mine for practical feedback and preferences,” said Rick McFarland, CEO at Voice4Net who also led the discussion. “IVR-based survey tools let a company conduct an in-demand list of activities, such as special promotions, contests, or data collection for insights into performance, service, or employee satisfaction. The flexibility of a cloud-based IVR system allows us to provide a richer selection of survey capabilities, which dealers can leverage to build incremental revenues and add value to their sales proposition in the contact center space.”

The recording of the thirty-minute session can be viewed here, and is offered at no cost.