As organizations move toward digital workflows and traditional printing continues to decline, resellers and dealers are promoting managed print services (MPS) as a way to drive growth. With MPS, businesses can simply turn the entire process of office printing over to a third-party service provider to reduce overall printing costs and optimize the entire print environment. For channel companies, the ongoing nature of MPS allows for recurring conversations and more touch points with the customer, which results in an improved, mutually beneficial relationship.
But while typical MPS engagements start with a focus on reducing print costs, the real value of MPS comes from helping customers drive productivity through improved business processes. Ultimately, the goal of any managed print engagement should be to create the most efficient and effective document workflow environment. Here are three major challenges your customers are facing that can be addressed by MPS:
When managed and implemented properly, MPS streamlines office document strategy, helping print and imaging dealers go beyond cost savings and turn customer printing resources into a source of productivity improvement. As a result, resellers and dealers can strengthen their customer relationships to become an indispensable partner. Driving value and profits for customers translates to repeatable, long-term business.
So, if you haven’t done so already, initiate the conversation with your customers about how they could benefit from MPS. Make sure that your approach begins with completely understanding your customers’ existing workflow processes and their balance between digital and paper-based content. Then, help them identify the right technology solutions to lead a more efficient and secure document strategy. Not only will this drive your business beyond printing into value-add services, but it will strengthen your customer relationships and increase profitability.