Article | February 18, 2021

Building And Nurturing A High-Performance Sales Team

Source: IT By Design

By Sunny Kaila, IT By Design

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The importance of building a talented, reliable, well-trained sales team can’t be overstated. Regardless of the size and revenue of your MSP practice, you need a great sales team to consistently win new customers, upsell existing ones, and build a revenue engine that fuels long-term growth.

Having said that, growing a successful sales team isn’t as simple as putting a bunch of talented people in a room and challenging them to start selling your product. You need to hire the right talent, put the right procedures into place, and provide them with the best training support.

Hire passionate, diverse sales reps

Hiring for a sales team is hard especially if you don’t come from a sales background. I speak from experience when I say that many MSP leaders and owners are comfortable with the visionary hat or with technology—but not always with sales. That said, if you understand who you’re looking for, you’ll find the right people. The first step? Define the core soft skills you’d like your new sales team to have.

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