Breaking Into New Space, Out Of The Old
By Michael E. Gerber, Author of The E-Myth Books
Dear IT’ers,
Everything I’ve done over the past 40 years with folks like you – business guys – had to do with the huge discomfort that comes from being asked to think differently than my audience is used to think.
Understand, the discomfort wasn’t mine, but theirs. Indeed, that’s where I earned the sobriquet of “Chief Aggravator.” (I came up with it, they didn’t. They just got pissed off!)
So, knowing that, I thought to address it in this early space, this place where Jim Roddy has asked me to “do my thing” with the understanding that while it would be of extreme benefit to you guys – the thing I do – it would also challenge you to break into new space, while leaving behind the old.
Which is very difficult to do.
But, only if you struggle with it. Meaning, only if you struggle with me. Meaning, only if you allow yourself to drop out, disallow it from coming in, resist the uncomfortable, give yourself a pass to stay in your Comfort Zone, rather than pursuing the seemingly impossible by allowing your company to grow.
Because serious growth calls for seriously growing.
And serious growing isn’t and doesn’t come natural to anyone.
It calls for a receptive, uncritical, open and friendly mind.
So, in every one of these articles from now on, I’m going to be inviting you to play this unruly game with me. Breaking into new space, out of the old. Understand, I’m not getting paid to do this. This is all on the come. Meaning, should you begin to play this game with me seriously, something is going to happen over there where you are. And when that begins to happen, all I ask of you is to tell me, share it with me, acknowledge that I made an impact on you, on the way you think, on the work you do. That’s all I’m asking of. It’s that simple. I sit down to speak with you just as I’m doing now. And you read it. And then you think about it. And then something comes up and you share it with me. And then we start a conversation. Easy, yes?
And just for doing that I’m going to give you a free subscription to The Dreaming Room Monologues!
They’ll come to you every week, on Wednesday, just like that.
They’re all about innovation, imagination, creativity, exploration … the true role of a New Entrepreneur.
Ask, Jim Roddy, he’ll tell you how to subscribe.
Best,
Michael
Michael E. Gerber
Chief Dreamer and Chairman
Michael E. Gerber Companies
Editor’s Note: Jim Roddy here, as Michael promised, letting you how to subscribe to The Dreaming Room Monologues. Just follow this link, scroll to the bottom, and then enter your e-mail address. It’s that easy for you to access Michael’s great insights.
As a special gift to Business Solutions readers, Michael Gerber will answer your questions at no cost. Just click the “Ask Michael” button to submit your question.
Special Solution Provider Offer! Michael Gerber has extended a special offer to Business Solutions subscribers for his product called “The Course: Beyond The E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000.” For $295, you can learn what Gerber calls “the secret sauce for creating a Great Growing Company.” For more information or to purchase The Course, please click here and you will be redirected to Michael’s website.