Bill By User: Growing Your Revenue By Supporting The Growth Of Clients

By Jonathan James, IT Glue

Technology enables progress and innovation, and as the source of IT expertise, you have the knowledge and insight to support the growth of a client’s business, not just its day-to-day operations.

Every client has a customer lifetime value (CLV), meaning the professional relationship brings in a certain amount of revenue throughout the duration of the engagement with them. The billing strategy your MSP uses can drastically impact how much revenue a client will represent. It goes without saying that you want a billing strategy that maximizes CLV.

A Bill by User Strategy

Similar to how paying by “seat” or per licence, billing by user permits a bespoke statement of work that is suited to the size of a client. Smaller clients can afford your services, and you can accurately allocate resources based on the number of end-users you service. As the client grows, so do the number of employees, and the size of your contract with them. It’s a win-win situation for both you and the client.