Guest Column | July 28, 2022

Backup As A Service Success For MSPs

By Rich Spring, FalconStor

Backup BCDR

Backup as a Service (BaaS), including cloud backup, is proving to be a successful business for Managed Service Providers (MSPs) today because enterprises need to modernize their backup solution to protect mission-critical application servers and want to outsource the function. In fact, it has been one of those steady growth areas within IT for decades, but it rarely gets the attention it deserves.

BaaS requires highly specialized technical skills that are in short supply and precision in execution. That’s why enterprises are turning to managed service providers (MSPs) to deliver the complete end-to-end BaaS solution to protect their mission-critical servers with 3-2-1 backups. Both large and small enterprises struggle to keep up daily backups and want to switch from tapes to touch-free automated backups that use remote, cloud storage, and cloud services to keep a second copy of the daily backups offsite to protect against data loss – just in case.

What Is Backup as a Service?

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BaaS is delivered with a hub and spoke model. The MSP is at the hub, and the customer sites are each a spoke. It’s important to capture backups on-premises at each customer site, data reduce them with deduplication and compression, encrypt them, and transmit an encrypted copy of the backup data to the MSP at the hub to protect it for business continuity, data backup, and data security for the backup data storage.

Each customer site may have different hardware vendors that they have standardized on, and there are a variety of backup and restore vendors in use as well. Some sites are small branch offices, while others are huge data centers. Ideally, MSPs can deliver a BaaS offering that can accommodate these varied environments. Some MSPs prefer to store their customers’ encrypted data in the MSP data centers, while others prefer to use cheap archive-level storage from Amazon AWS, Microsoft Azure, IBM, and other public cloud providers.

What Do MSPs Need To Have To Make BaaS Really Work?

Strong technical foundation: A strong technical foundation for the delivery of backup, data protection, and ransomware protection is essential. Each of these elements is necessary to succeed. Traditional backup and restore knowledge alone are no longer enough. It must be augmented by other data protection and ransomware protection services. Customers want these services now. They want reliable backups that won’t get infected by ransomware and that can recover from any kind of event by restoring data promptly.

Varied SLAs: Therefore, MSPs must offer their customers backup services that stand firmly upon a solid technical foundation, one that can cope with a wide range of recovery point objectives (RPOs) and recovery time objectives (RTOs), accomplish restores from on-premises and cloud systems, and that offer the necessary security features and assurances, as well as scalability and redundancy for common use cases.

Compatibility: The Baas solution must be compatible with existing operations, backup software, backup providers, and cloud storage services, including enterprise storage, compute servers, backup and restore software vendors, and application environments. Ideally, BaaS should utilize an efficient software-defined architecture to increase margins by optimizing the placement of gear at customer sites. Too much gear and profitability would evaporate; too little and performance suffers.

Business model: Obviously, higher margins can be realized with cookie-cutter, cost-effective cloud backup services, one-size-fits-all approach to BaaS. But most market segments contain within them an enormous number of variables. Customer needs vary greatly. Some want basic backup services while others want hybrid cloud BaaS tied in with sophisticated data protection services to support the backup strategy and backup process. The MSP should opt for offerings that include the right amount of flexibility without tying up personnel hours by reinventing the wheel for every account.

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Tailor Fit: That’s why BaaS services used by MSPs should avoid too much customization as this eliminates the economies of scale that can be realized. However, the chosen platform should enable MSPs to offer a certain amount of customization. Lengthy manual tailoring of BaaS solutions to fit customer needs can be eliminated if customization can be accomplished on an automated policy basis.

 A Responsive Process: Processes must be in place between the BaaS provider, the MSP, and their managed backup clients to seamlessly interact and address issues such as meeting SLA, local backup data versus storing it in a public or private cloud, and taking care of the technical support of the online backups. This is best accomplished via dashboards that summarize backup and data protection actions, as well as comprehensive reporting.

 As well as processes that streamline the MSP-customer relationship, similar processes should be in place between the technology provider of BaaS solutions and the MSP. These enable the MSP to proactively engage the technology vendor to eliminate inefficiencies, improve hardware utilization, automate SLAs, and increase margins.

By establishing the right technical foundation and aligning it with the appropriate business model and processes, the MSP can transform Backup-as-a-Service into a major profitability engine.

Internal Managed Service Providers

It is not uncommon these days, for large organizations to set up their internal IT teams to act in a way that resembles an MSP i.e., they are in the business of delivering services to various lines of business within the organization. In such organizations, the above points very much apply. Success depends on offering a strong technical foundation, the right business model, and the most efficient processes. This internal service approach provides greater opportunity for growth, digital transformation, and economies of scale.

Moving from a traditional IT shop to this kind of service model can be difficult. Therefore, it makes sense to partner with those that possess proven migration capabilities that streamline the transition and enable a fast launch of this new model of IT operations.

Choose Wisely

The delivery of backup and data protection services, including recovery solutions and cloud backup solutions, is a much-needed area in IT right now – especially if they go beyond traditional backup to incorporate areas such as data protection and ransomware protection. But these services must be built on the right technology platform, with a cooperative and flexible provider using the right business model, and with processes in place to make it economically viable while customizing it for each customer’s situation.

About The Author

Rich Spring is FalconStor’s chief revenue officer. Rich has 30 years of experience leading high-performing teams for innovative companies across data protection, cyber security, workflow, and automation technologies. He is responsible for global sales strategy and worldwide go-to-market field operations, including sales, technical sales, partner sales, alliances, and customer success. He has held previous sales leadership roles at Automation Anywhere, EagleView, Seal Software, Sage, Symantec, Veritas, and OpenVision. Rich is a graduate of the University of Illinois Urbana-Champaign