By Sean Berg, Shift4
Your clients are using more third-party technologies than ever before to meet the needs of their customers. Here is the trick to use this obstacle to your advantage.
Too many resellers are questioning why restaurant owners are choosing to use third-party technologies that take 20 percent of each transaction. The truth is, they have no choice. They either pay the 20 percent or lose every customer that is using a third-party app to place an order. And since every consumer has his or her “go-to” app, the restaurant has to have a tablet for every option out there.
When these tablets are not integrated into the business platform, employees have to manually enter each order into the system and mistakes are being made. And it is not only orders — third-party technology usage affects customer loyalty programs, coupons, sales tracking, inventory control, and more.
Thus, tablet chaos: A dozen different tablets, none of which are integrated with the business platform.