Are You Destroying The Value Of Your Company?

By Barb Paluszkiewicz

MSPs are complaining about the commoditization of IT. How does the techie- turned-business owner handle this? Should they accept that their value proposition is not unique and their clients and potential clients can get comparable IT service and support from their phone, internet, and copier companies?

I don’t think so. I think you can either embrace commoditization or embrace sales and marketing.