By Caleb Tucker of Sandler Partners via TPX
Unified Communications (UC) is fundamentally transforming the way businesses communicate and collaborate. By 2023, the UC market will be a nearly $100 billion market annually, according to a January 2017 study published by Global Market Insights, due largely to the ability for UC to “improve operational efficiency and reduce costs.” Cost efficiencies, automated updates, on-demand scalability, pay-per-instance flexibility and reductions in travel burdens all contribute to surging demand for UC. Hosted UC solutions, in particular, are winning fans across all industries and segments because of their ability to empower the 21st Century workforce with flexibility across both time (shifts, access to work tools after hours, etc.) and space (mobile and remote workers, etc.).
At Sandler Partners, we are witnessing the impact of hosted UC, or UC-as-a-service (UCaaS), first hand across our sales-partner base of more than 5,400 telecom agents, IT consultants, VARs and MSPs. With prospects and customers familiar with its benefits, UCaaS is becoming a solution customers ask for when our sales partners walk through their doors. And with those clients who are unfamiliar, UCaaS empowers our sales partners to wipe away their headaches with its ability to cut costs, enable a distributed workforce and simplify complex communications products and services across multiple locations.
While UCaaS, in concept, can deliver on this promise, the market is cluttered with me-too providers. It’s important for our sales partners to align their clients’ needs with the right UCaaS provider. They’re looking for the “x” factor — a variable that could have the most significant impact on the outcome — to provide the best solution for their clients’ requirements and preferences.