By Matt Pillar, chief editor
With a POS legacy dating back to the 1950s, Skurla’s POS Solutions wasn’t going to let a shift in the market put its business in jeopardy.
By all accounts, 2012 was a rough year for Lynn Skurla. She was in her eighth year at the helm of Skurla’s POS Solutions, the business that her parents, industry veterans John and Phyllis Skurla, had started way back in 1976. After taking the wheel, Skurla navigated the company through the Great Recession and more than a few Anchorage, AK, snow squalls. But by 2012, the changes to the POS sales and delivery models that VARs had been wrestling with in the Lower 48 had crept into even the most remote Alaska towns and villages served by Skurla’s. Margins, revenue, and morale were all in decline at the small, family-oriented company. That’s when Skurla began making changes that, less than two years later, she credits for the turnaround of her company. The following is Skurla’s advice and reflection on the five keys to survival at Skurla’s POS Solutions.