5 Ways SIP Trunking Benefits Both MSPs And Their Customers

By Mathieu Pipe-Rondeau, SherWeb

Legacy phone infrastructure is known for being temperamental and complex. Unfortunately, many MSPs have had to learn this the hard way. And it’s also the reason many customers are hesitant to make major changes to their telecom setup. That’s why migrating them to a SIP trunk is a relatively painless way to give them some of the benefits of a full-fledged VoIP or UCaaS suite, without the headaches that come with a full infrastructure migration.

Worldwide, many SMBs and enterprises are already making the switch to SIP trunking. A report earlier this year from Global Market Insights projected that the rate of VoIP technology adoption will increase 19% annually through 2025. And SIP trunking is projected to maintain its market share lead as the VoIP technology of choice.

So what is SIP trunking and why will your customers benefit from switching to it? Let’s take a look at five ways it can benefit their business, that just so happen to benefit you as their MSP too.

What is SIP Trunking?

If your expertise is in the latest network technology you may not be familiar with legacy telecom systems. Many established enterprises and SMBs run their business phones through a Phone Exchange System (PBX). This is akin to a telecom ‘router’ that passes calls into a business phone network and out of it through a limited set of external lines. That limited set of external lines is called the trunk, which connects your business customer to the global telephone network (PSTN).