The Technology Buyer's Journey: A Roadmap To Customer Success

The technology buyer’s journey has long been fraught with chaos, confusion and criticism — to both buyers and sellers. But it doesn’t have to be that way.

To help solution providers achieve better customer service and increase their value to potential customers, CompTIA’s Business Applications Advisory Council and Channel Advisory Board mapped an interactive graphical buyer’s journey infographic and explained the roles vendors, distributors, and solution providers should play toward moving the buyer along.