05.19.22 -- The Spartan Plan To Powerful B2B Content Marketing

When we were kids, shortcuts were celebrated. Hearing from a buddy, “You want to go play at that new field? I know a shortcut,” was met with a smile. That get-there-as-fast-as-we-can mindset is often avoided in business because we assume the time-consuming, complex way is the best way. This is especially true with content marketing. Instead of focusing on creating quality content as quickly as possible, VARs and ISVs get bogged down in extraneous details, bloating the project to a point where the planned content never sees the light of day.

It’s critically important to recognize each step that customers take along their respective buying journeys — and to react accordingly and appropriately in order to best support them.

Discover the incredibly effective system for setting up an automated IT assessment machine that you can use through every stage of your managed services client life cycle.

The demand for IT services is at an all-time high due to the increasing need for technology in the global business world. From managing service requests to dealing with cybersecurity threats, the pressure in this operating environment can be intense. The cost of IT service failures is quite high and even a few hours of downtime could affect the confidence of your customers.