While having the latest technology and high-end hardware is important, today’s most successful resellers are looking beyond their expertise and are aiming to align their business model and sales strategy with the success of their customers.
Years ago, business owners sought resellers who could provide technologies to streamline operations. Today, business owners need more from resellers than just technology. So, what can resellers do to stand out while staying ahead of changes in technology and consumer behavior?
Your clients' online presence matters — and it matters in a big way. Resellers can help clients grow their businesses and simultaneously deepen their relationships by guiding them in the use of digital tools and explaining why they matter.
To thrive in the new rapidly changing landscape, resellers should take a hard look in the mirror and ask two questions: "Who is my competition?" and "What can I do to succeed in a rapidly evolving industry?"