To thrive in the new rapidly changing landscape, resellers should take a hard look in the mirror and ask two questions: "Who is my competition?" and "What can I do to succeed in a rapidly evolving industry?"
While having the latest technology and high-end hardware is important, today’s most successful resellers are looking beyond their expertise and are aiming to align their business model and sales strategy with the success of their customers.
Advancing technology and consumer behavior are changing the direction of the industry. To survive in today’s competitive market, resellers must become intimately familiar with all facets of the integrated space and the entire business ecosystem or find themselves quickly becoming obsolete.
Your clients' online presence matters — and it matters in a big way. Resellers can help clients grow their businesses and simultaneously deepen their relationships by guiding them in the use of digital tools and explaining why they matter.