Harbortouch has published the results of a recent survey investigating the changing attitudes consumers have toward mobile payments technology. The results of the survey of 1,000 U.S. adults, fielded in April 2015, examined the current state of mobile payment adoption, and demonstrated a shift in consumers’ comfort level and acceptance, with a greater focus on interface and experience.
Mobile payment applications like Apple Pay and Google Wallet are enabling consumers to leave their cash, credit and debit cards at home, and pay for dinner or shop with friends all by simply using a mobile device. Early adopters are already reaping the benefits of this technology.
The Harbortouch survey took a deeper look into the current mobile payment landscape. Some of the more interesting findings include:
“One of the more interesting findings we uncovered from our survey is the growing desire for consumers to use mobile payment technology at restaurants. Currently, most mobile payment transactions happen in retail environments. There is now a unique opportunity for restaurants to gain a competitive advantage by making mobile payments part of the dining experience,” said Jared Isaacman, founder and CEO of Harbortouch.
SOURCE: Shift4 Payments