MSP Marketing: Getting Your Message Out

By Joshua Oakes, IT Glue

I assume at this point most of you in MSP land are seeing your receivables start to climb. When the economy goes into a complete state of shock, that’s inevitable. The way we see it there’s two parts to this challenge.

The first is collecting from customers who don’t have any money because they aren’t working. This is not going to be an effective use of your time, and you kind of know that already. It’s the second A/R challenge that matters right now.

The second main challenge you’re facing is from customers who are still working, but not making a lot of money. They’re looking to save every penny they can and guess what – you’re probably starting to look like a line item to a lot of them.

You know the saying “the best defense is a good offense”? I think it’s quite apt here. Everybody is shifting into survival mode, because all they can see is the risk that they face. But for the few who can shift their mindset to one of opportunity, it’s out there. And it starts right here, right now, with the way you market your business.

Here’s what I’m getting at.