Article | January 13, 2016

Mobile Devices Are Creating Opportunities For The Channel

Source: CompTIA
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Christine Kern

By Christine Kern, contributing writer

Mobile Device Channel Opportunities

As mobile devices transform the way applications are being built, deployed, and managed, great opportunities are emerging for the channel.  CompTIA presented five mobile opportunities in a research report.

  1. It’s a multidevice world — good news for the channel. CompTIA’s 3rd Annual Trends in U.S. Enterprise Mobility study found that many companies now support three devices for employee, including laptops, phones, and tablets. This provides a great opportunity for the channel to provide and support applications for this multidevice ecosystem. Managed services providers (MSPs) should develop per-device pricing models that are conducive to this new reality.
  2. There is a widening mobility skills gap for IT workers. According to CompTIA this gap is multidimensional, from having unfilled open positions in the mobile area to upper management wanting to provide more mobile capabilities to both employees and customers to a need for deep technical skills by IT teams to manage mobile devices and apps. The widening gap also means great opportunities for solution providers who can help train IT workers on mobile.
  3. Partial BYOD policies mirror company mobility practices. As BYOD changes, it is also creating opportunities for the channel. One current trend, partial BYOD, refers to the practice of companies providing some mobile devices, while also allowing employees to bring their own. “Over 70 percent of all companies, regardless of BYOD stance, have made some level of investment in order to build out mobility solutions — a big opportunity for the channel,” according to CompTIA.
  4. Solution providers need to be trusted mobile specialists. Solution providers must understand the key mobile challenges faced by businesses as well as the regulatory issues involved in using mobile devices. If channel providers are knowledgeable, they can become trusted advisors who can help meet clients’ mobile needs.
  5. Security remains paramount. The channel can provide trusted guidance when it comes to security, which is the top-rated mobile issue for IT managers. Security-related purchases continue to be high-priority, and IT staffs want the ability to remotely wipe lost or stolen devices and push specific security-related policies like passcode locks or device tracking to devices that carry corporate data. Amidst the sea of vendor claims and counter-claims is a ripe opportunity for the channel to clarify and recommend the right product for a client’s particular situation.

As the workforce becomes increasingly mobile, companies are heading towards a new workforce dynamic that requires new policies and overall management of diverse devices and apps, creating a wealth of opportunities for those in the channel.

The full report, CompTIA’s 3rd Annual Trends in U.S. Enterprise Mobility is available, free of charge, to CompTIA registered users. Additional content is available to CompTIA Premier Members. This guide is just one of the many technology and market intelligence resources available at CompTIA’s website’s “Insights & Tools.” CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications, and public policy advocacy.