How To Ensure You Are Building And Managing A Strong Sales Pipeline Process

By Gavin Gamber, ConnectWise

If you manage a small-to-medium business or you lead your organization’s sales team, chances are you have spent many hours thinking about how your sales team operates and how it is being managed. Any organization can have a strong sales team that understands market needs and how the product can help meet the needs of a potential buyer. However, it is difficult to close sales if your sales team is not able to visualize where prospects are in the buyers’ journey. To do that, you need an effective pipeline process.