Newsletter | July 11, 2019

07.11.19 -- How To Conduct The Perfect Sales Presentation


Shift4 Payments is the leader in secure payment processing solutions, powering the top point of sale and software providers across numerous verticals including food and beverage, hospitality, lodging, gaming, retail, and e-commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 300 additional software integrations in virtually every industry. Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. To learn more about joining the Shift4 family of resellers, visit

Featured Editorial
How To Find The VoIP Partner That Fits Your Organization Best
Guest Column | By Paul Daigle, Partner in VoIP

Hosted VoIP platforms try to be “one size fit all” but, unfortunately, this isn’t the case. Partnering with the wrong hosted provider can prove to be fatal to both your existing and future clients.

4-Step Guide To Preparing For (And Successfully Completing!) IT Audits
Guest Column | By Jonathan Eropkin, 2nd Watch

Achieving audit compliance within your IT ecosystem can be an iterative process, and it doesn’t have to be compressed into the five days before the audit is due. Following is a four-step process I use to guide clients through the process of preparing for and successfully completing IT audits.

Channel Insights
3 Ways You Can Be The Value Your Customer Needs
White Paper | By Sean Berg, Shift4 Payments

Whether selling payment processing, POS systems, cloud technology, security solutions, or business consulting services, demonstrating your product’s advantages was, and still is, a winning strategy.

What Makes Real Threat Intelligence
White Paper | By Hal Lonas, Webroot

First popularized in terminology several years ago, threat intelligence means many things to many people. This is due, in part, to the wide variety of producers, consumers, formats, intended uses, and quality of this type of data. This wide variety of definitions is exacerbated by the spectrum of qualitative and quantitative data called threat intelligence.

MSP Success Roadmap: 5 Steps To Working Smarter And Faster
E-Book | Kaseya

The MSP market is volatile and brimming with ideas and solutions to make everyone’s life a bit easier. Download our e-book and check out the multiple ways in which you can leverage the right blend of hard work and smart work to avoid all the dysfunctions, roadblocks, and barriers waiting for your MSP business. 

The Difference Between Backup And Business Continuity
E-Book | Datto Inc.

Data protection solutions are essential for businesses of all sizes to implement, regardless of size, industry, and geographic location. In this white paper, we’ll discuss the importance of business continuity rather than simply backup. We’ll also explain how to quickly evaluate your internal recovery process and downtime costs to ensure you find the best solution for your needs.

The Wipro Breach: A Demonstration Of Third-Party And Supply Chain Risk
Article | ID Agent

Advanced phishing and supply chain vulnerabilities — these seem to be the successful attack vectors that hackers have used to compromise Wipro.

The Technology Buyer's Journey
Article | CompTIA

The journey of a technology buyer includes key elements a buyer (end-user company) experiences when making a technology purchasing decision.

Leadership Lessons
How To Conduct The Perfect Sales Presentation
Guest Column | By Erick Simpson

The sales presentation is the fourth step of the Seven-Step Sales Process. This step focuses on the presentation of the technology solution to the potential prospect and usually occurs during the second visit with the prospect.

Channel Voice, The Channel Executive Podcast

Catch up on an archive of conversations with channel luminaries including Paul Dippell, Robin Robins, Carrie Simpson, Bradley Gross, Tim Conkle, Jay McBain, Arlin Sorensen, and many, many more.

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