03.16.23 -- How To Build A Recession-Proof MSP Practice

Marketing hype notwithstanding, cloud tiering isn’t based on any technological innovations, and it isn’t a new, improved approach to managing data. Cloud tiering is similar to Information lifecycle management (ILM), a strategy that’s been around for years. In the current iteration, storage vendors are simply layering cloud features onto conventional hardware, then calling the combination by a new name. But cloud tiering, like ILM before it, is fundamentally flawed in the way it manages capacity.

With economic uncertainty continuing and a potential recession looming, MSPs should take the opportunity to tighten bonds with existing customers — while strategically preparing to rapidly adapt to whatever business environment the future holds. To be recession-proof is to be in touch with your practice. But because customers are navigating the same economic struggles, it also pays to be in touch with their business needs as well.