Go-To-Market Playbook

The goal of this go-to-market playbook is to help you build a successful business strategy in today’s booming cybersecurity space. It is designed for new, existing, and prospective managed service providers (MSPs), resellers, distributors, and system integrators invested in providing profitable security solutions and offerings utilizing Webroot.

Within this playbook, you will learn compelling facts about today’s cybersecurity market, the obstacles SMBs face, and how Webroot helps you overcome these strategies through automated threat detection, instinctual security and predictive technologies. Key training and certification resources; marketing assets for promoting solutions and offerings; and sales tools are also included inside.

Downloadable assets such as informational guides, white papers, datasheets, webinars, and other practical tools are meant to put you on the fast track to success. Many of these resources are also available to current partners through our “Webroot Partner Toolkit.” We encourage you to reference this playbook and the Toolkit as often as necessary.