Irrespective of its size or location, an organization’s most valuable asset is its data. Data loss or downtime due to natural disasters, cyberattacks, hardware/software failures or human error can be disastrous for organizations. Having adequate backup and appropriate business continuity and disaster recovery (BCDR) measures in place are critical to protect confidential data records and prevent downtime. The ongoing COVID-19 pandemic coupled with the surge in cyberattacks have forced businesses to focus on business resiliency and prioritize data security. While the scenario may seem grim for businesses worldwide, it provides an opportunity for MSPs to maximize profits and steer themselves and their clients towards a brighter future.
This ‘Get Back to Growth’ Data Backup Playbook is designed to help MSPs (new, existing and prospective) navigate the challenges and complexities of providing managed backup and data protection services.
The objective of this playbook is to help you get back to growth and build a successful business in this lucrative data backup and protection space. It will guide you on how to position and price your managed backup services, understand sales and marketing KPIs, manage leads better and augment go-to-market strategies.