Five Ways To Gain Client Loyalty And Recurring Revenue

At the heart of client and managed service provider (MSP) business relationships lie the same mechanisms that make any other relationship tick – support, appreciation, and initiative. Some MSPs no longer put in the effort once they’ve “hooked” their client; they’ve signed a contract, so they think they’re in it for the long haul.

Keep the Relationship – and Revenue Alive

Cultivating long-term client relationships is the key to an MSP growing its business with recurring revenue. MSP clients ultimately want what every customer of any business wants: to have their needs met and feel valued. Studies show that 68 percent of customers abandon a company because they think it’s indifferent to them. And 80 percent of your future profits will come from 20 percent of current customers – some good reasons to cultivate those relationships.

Here are a few secrets you can use to “keep the love alive” with your clients.