By Wael Mohammed, Field Nation
While the full economic impact of COVID-19 will not be known for some time, certain trends are already clear. Field Nation’s EVP of Product Management, Wael Mohammed, has examined the data and identified key opportunity areas and growth strategies for 2021.
Field service opportunity is knocking
After the steep dip during the spring shutdowns, the market started recovering at the end of the second quarter and is leveling out to roughly -10% of 2019 levels. Some sectors have been hit hard while others have been less affected. We’re even seeing some products and services align strongly with the public’s changed safety needs and behaviors.
Digital signage and networking are recovering the fastest
Trends in the retail and restaurant industries are driving this demand.
- Overall, public health concerns have created a strong need for digitally connected, safe consumer experiences. This has given rise to trends from light-contact shopping like BOPIS (buy online, pickup in-store) and contactless shopping to the use of stores as fulfillment centers and the need for data-powered inventory management.