Enterprise Fuel, Part 1: The Virtuous Growth Cycle

By Joshua Oakes, IT Glue

Any small business bigger than a hot dog stand needs technology to thrive – though even a hot dog stand needs a solid Instagram game. This increasing reliance on technology means that SMBs are driving demand for managed service providers, so much so that the MSP industry is still growing despite all of 2020’s challenges.

While the MSP space has traditionally been a diffuse collection of small players, the biggest companies in the space are now becoming substantial in their size. Though there’s certainly more than one flavor of large MSP, they do tend to have certain features in common. In particular, the next gen MSP is focused on process and efficiency. They use this efficiency to deliver a high level of customer service, consistently, and at a lower price than most of their competitors can offer.

It’s a virtuous growth cycle – when you have better service at a lower price, you attract more clients. With more clients, you invest in better tools and processes, and build efficiencies that allow you to scale substantially. This allows you to drive down your price and improve service delivery even more.  Businesses have always grown this way, as it’s the path to building an unassailable market position.