By Brian Albright, Field Technologies
To succeed in the changing payment market, VARs should develop new services and establish vertical market expertise.
The payment and point of sale (POS) solution landscape is changing. Retailers can select from a multitude of POS and payment options, and there are more user-friendly, simplified, and less costly solutions available. Given these market dynamics, how can VARs and ISVs demonstrate value through their payment offerings?
First, there are a number of value-added services and payment products that VARs can offer to their clients, including support for NFC (near-field communication) and EMV (Europay, MasterCard, and Visa) technologies, mobile solutions, and other alternative payment options, along with loyalty programs and other add-ons.