06.08.22 -- Combatting Network Vulnerability With IT Security

If you want your prospects or clients to spend the right amount on cybersecurity, they need to understand the potential expense of their risks before investing in any remediation services. Until they understand how much they could lose, they won’t invest in your services — at least not an appropriate amount. Selling cybersecurity services is easier when your prospect tells you they have millions of dollars in cyber risk.

Vulnerability scanning helps businesses secure their networks by identifying and addressing vulnerabilities in public-facing and private-facing assets that could be exploited by a hacker. What’s important to keep in mind is that the scanning process is just a means to an end. The vulnerability scanners are just tools. To deliver effective IT security, it’s what you do with the scans that makes all the difference.

Network vulnerability scans play a crucial role in safeguarding networks. The process involves both external vulnerability scanning — a scan from the outside to check your network’s firewall and other “perimeter” defenses — and internal vulnerability scanning — a scan that tests every device on your network. Internal vulnerability scans not only look at your servers and workstations but also check laptops, mobile devices, printers, network phones, and anything else on your network.  

The Cybersecurity Maturity Model Certification 2.0 (CMMC 2.0) is the new three-level cybersecurity framework that prime contractors and their subcontractors must attain if they want to secure Department of Defense (DoD) contracts. This e-book covers the basics that every IT professional should know about the DFARS Interim Rule — specifically the requirement for defense contractors to perform a cybersecurity self-assessment.

Leveraging IT assessments to generate new business and projects and selling them as a part of managed services or as a stand-alone service is a guaranteed way to increase revenue. Use under-the-skin IT assessments to provide prospects with hard data about risks brewing inside their IT environments to justify why they need help.  Here are three quick hits to build more business with IT assessments…