Newsletter | July 25, 2019

07.25.19 -- 3 Tips For MSPs To Attract -- And Keep -- More Accounts


Shift4 Payments is the leader in secure payment processing solutions, powering the top point of sale and software providers across numerous verticals including food and beverage, hospitality, lodging, gaming, retail, and e-commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands as well as over 300 additional software integrations in virtually every industry. Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. To learn more about joining the Shift4 family of resellers, visit

Featured Editorial
Is Your MSP A Fraud?
Guest Column | By Angel R. Rojas, Jr., DataCorps Technology Solutions, Inc.

Our clients are under the constant threat of cyberattacks with so many vectors it seems like an insurmountable task to keep them safe. It's time for a heart to heart ... maybe even an intervention.

Why MSPs Are The Newest Targets Of Ransomware
Guest Column | By Ken Dwight, The Virus Doctor

Malware producers have come to realize their efforts can generate even higher profits by targeting computers that are directly connected to multiple, attractive victims of an encrypting ransomware attack. These unwilling “connectors” are the MSPs who, in turn, are responsible for a wide range of small to midsize businesses (SMBs) and their computer networks.

Channel Insights
How To Price Your Security Solutions
Webinar | Webroot

When it comes to IT decision making, the moment of truth can often be determined by a single factor: price. Particularly in the realm of cybersecurity, if service offerings are priced too high, too low, or are just plain confusing, you could lose a customer. So, how do you properly price a security offering for your particular market and business model?

The Surprisingly High Cost Of Password Reset Tickets
Article | IT Glue

Password reset tickets — who doesn’t love these? On one hand, they’re easy. On the other hand, they’re annoying. The time you spend fixing your clients’ password problems is time you could be spending solving bigger issues. How bad is it? Worse than you think.

Demystify Payment Security For The Small Business Owner
Article | By Sean Berg, Shift4 Payments

Despite the deluge of recent news about payment data theft, many small business owners still mistakenly believe they are not a target. With that mindset, they will not learn about payment security until it is too late. This is where you, the reseller, can add value.

MSPs: Strategic Security Role In Major Industries
White Paper | ID Agent

MSPs are becoming pro-active – with monitoring and helping with risk- assessment. The MSP can provide industry and sector-specific guidance, not only just from a regulatory or a fine perspective, but looking at the impact on reputation and with a response based on infrastructure strengthening.

4 Tips For Leading Your Sales Team
Article | By Samantha Kalany, BlueStar, Inc.

Whether you identify as an ISV or VAR, you’ll come to find that the growth of your business can be a double-edged sword. Though your business may be collecting a following and sales are picking up swiftly, there’s also a fear in that impaling you as you get started. No matter what your size, growth can resemble a nightmare, but it doesn’t have to be like that all the time. Follow these four steps for guiding your sales staff down the right direction, if chaos were to ever strike.

How One MSP Uses Automation To Scale And Deliver Exceptional Service
Case Study | ConnectWise

eGuard Tech Services was growing and needed an RMM solution that would allow them to scale their processes as they added new clients.

How To Build Your MSP Through Public Speaking – Even If It Terrifies You
Video | The ASCII Group

Learn the key differences between "speaking to present" and "speaking to sell" as well as beginner mistakes to avoid.

Leadership Lessons
3 Tips For MSPs To Attract — And Keep — More Accounts
Guest Column | By Nick Harshbarger, SentryOne

Having trouble differentiating your MSP from your competitors? These three simple tips will help you attract new clients and keep more accounts.

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